GT Channel Races to tvOS

The new Unreel.me powered GT channel app is out for Apple TV, get it today!

 

GT Channel is the only network of youtube creators focused on the automative world.  If it runs on four wheels, you will find it in a GT Channel video.  Featuring the trademark energy and passion of car enthusiasts everywhere, the GT Channel tvOS app allows you to bring the worlds greatest car videos directly into your living room.  See the world fastest, loudest and most beautiful cars on the best screen in the house!

 

By partnering with Unreel, GT Channel was able to quickly bring their one of a kind app to market. A UI/UX friendly experience with our unique design makes it easy for users to navigate and discover car videos they want to watch.  Moment based comments and easy sharing means fans can engage with GT Channel’s content like never before.

 

To see the Unreel.me powered app in action, go to the tvOS app store on your appleTV and search “GT Channel!”

 

 

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Losing your Vine? A Vine Alternative You Need…

 

It is a sad day for Viners world wide.  With the crushing news that Twitter will be closing the video platform, users of the site are facing an unsure future. For many Viners, the site was more than just a hobby, but a career, launching many into Internet stardom. Very shortly the plug will be pulled and suddenly thousands of content creators will be in need of a new home for their content.

 

Viners are asking what now?

The end of Vine does not mean the end of a career for any one who generated an income from the site and the fame it brought them. You still own a valuable library of videos and no doubt have plans to produce many more. The best vine alternative? Launching your own custom video streaming website and apps to take control of your distribution, fan-base, and revenue.

 

Take your content to a platform that will never let your down, your own!

With your own site and apps you can monetize your videos with subscriptions, advertisements, and collect money with a tip jar, all at one of the fairest rev-share rates in the industry. You will also be able to collect fans emails, allowing you to communicate directly with them, giving you full control!

Vine as a platform for discovery may be going away, but a new opportunity to monetize your fans and continue to grow is just beginning. Best of all it is free to get started with unreel.me!

Click here to instantly launch your own video streaming site and start monetizing your videos!

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‘Ad’dition by Subtraction

How T.V. is losing its place at the top of the ad world because of OTT.

 

TV has long been heralded as the gold standard for advertisers. As a rare opportunity to target engaged consumers in their own homes the total annual spend on television commercials has led the ad market since 1954 .[1] However dominant Television’s past has been, its future is swiftly fading as the light of digital ads grow brighter and brighter. The new medium has seen a steady rise in ad market share since it burst onto the scene at the end of the 20^th century. Digital is now poised to overtake television thanks to explosive growth spurred by the new age of digital video. As more and more consumers cut the chord and groves of content owners migrate to the lucrative self-distribution options of digital, broadcast television could end up by the wayside.

 

By 2019 Digital ad spend is set to overtake Television ad spend as the market leader.

 

 

Source: http://www.visualcapitalist.com/chart-slow-death-traditional-media/

There are two major factors pulling ads from TV and pushing them into video.

 

New Opportunities for Content Owners:

For content owners such as networks the opportunity is immense. OTT simply represents a better option than cable. By self-distributing via OTT, networks have full control over their content, their audience, and their revenue, forsaking a financially strenuous relationship with Cable providers. Networks are free to navigate both distribution channels, committing to an OTT strategy while keeping one foot in traditional cable. Any cannibalization of cable viewership by OTT is welcome. Content creators such as YouTubers and Filmmakers also benefit, increasing their share of revenue and taking control of their fans via self-distribution. Content owners would not be sitting so pretty, if consumers hadn’t demonstrated their desire for cable alternatives.

 

Cord-cutters:

It is well documented that consumers, particularly the millennial generation, have little love for cable. In the US 25% of homes are now cable free, a number made up in part by 400,000 new Cord-Cutters from 2015 and the millions of Cord-Nevers, young adults who have never had a cable subscription and likely never will.[2] The reason? Netflix, Hulu, Amazon Prime, and a whole parade of new OTT content options from Networks are simply better. Nearly half of the US population subscribes to at least one of the big three OTT services (Netflix, Amazon, Hulu) and 16% subscribe to at least two OTT services. The number of “self bundlers” subscribing to multiple services has increased by 10% over the last 3 years.[3] There is a paradigm shift occurring that terrifies cable; consumers understand it makes no sense to pay for bundled content they do not want. OTT is allowing enlightened consumers to bundle as they please, a fact more viewers realize everyday. The opportunity to reach this new audience is drawing content owners and in turn advertisers to the OTT digital space.

 

The Future:

By 2019, advertisers will be spending more on digital ads than any other medium. As OTT continues to expand its share of the global media market, digital ads will become increasingly lucrative. The value of an OTT ad to marketers rivals that of television, with the precision to target a captivated audience by demographics and the opportunity for new types of ads that go beyond commercials to engage viewers. The CPM for OTT ads is proving to be drool-worthy for content owners. Those who can execute a winning OTT strategy, bringing eyeballs to their content, will be the ones who capitalize on the new medium’s lucrative and rapidly expanding advertising marketplace.

Unreel.me helps content owners jump on the growing ad spend on OTT inventory by providing them with video apps across all platforms to self-distribute their content. Content owners can monetize their videos on their own personal apps with SVOD, VOD, ads and several other options.

 

Learn more about unreel.me here!

 

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Unreel.me Partners Up with Emerging Sports TV

Unreel.me is excited to announce that we are teaming up with Emerging Sports TV, a leader in a new category they call the “3rd Wave of Sports Broadcasting, covering well-developed events, compelling athletes, and the most visually stunning venues in one of sports  fastest growing segments.”  Emerging sports has a potential reach of 60-80 million unique views, a number that has consistently been on the rise.

 

With Unreel, Emerging Sports seeks to expand their reach and provide a bridge for advertisers with events, viewers, and fans of the programming. Unreel will power Emerging sports OTT self-distribution strategy with a lineup of SmartTV, mobile, and desktop apps and sites.  Utilizing Unreel.me’s patented social Big Data A.I, Emerging Sports seeks to increase engagement with its viewers and gain valuable insights about their content.

 

To learn more about Emerging Sports and our new partnership, view the Press Release here.

 

To find out why the largest networks in the world trust Unreel to power their OTT strategy, click here.

 

 

 

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Jash and Time Inc. Team Up for Big Laughs

Unreel.me partner Jash has announced a partnership with media titan Time Inc. to produce branded content.

 

Jash, a comedy network founded in 2012 in part by comedic heavyweights Sarah Silverman and Michael Cera, has made a name for itself by producing well-received branded content for numerous national brands. Former successes of Jash include campaigns for Chevrolet, Stand Up to Cancer, Captain Morgan, and the anti-smoking “Truth” initiative. This new strategic partnership will pair Jash’s comedic talents with Time Inc. brands and resources to produce humorous video projects for advertisers.

 

According to Jash Executive Chairman Doug DeLuca, ““The appetite for smart, premium comedy content is high, especially in the branded world.” By leveraging Jash’s network of rising and established comedians in union with Time Inc. brands the companies will produce high impact comedic assets; one of the most lucrative verticals in the marketplace.   The value added by Jash’s standing in the world of comedy allowing them to draw from an unmatched pool of talent cannot be understated.   Jash’s consistent delivery of fresh ideas with on-brand messaging opened the door for a  partnership to form “a new content vertical,” in comedy that Time Inc. was looking to develop.

 

Unreel is proud to be a partner of Jash Network, powering their site, Jash.com, as well as their up and coming OTT apps.  With this announcement it is clear Jash has become a comedic branded content powerhouse with a very funny and unreal future ahead.

Learn more about the OTT services Unreel provides Jash here.

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The Ultimate Tool to take Control of your Fan Base

TL;DR: Unreel has integrated with MailChimp, the web’s premier email marketing service, to allow networks, creators, and brands to collect their OTT app’s user’s emails.

 

Create a direct connection with your fans through email

Fans are the lifeblood of content. Without their passion and support creators would be unable to consistently produce videos worth watching. Every network, creator, and brand knows the relationship with their most passionate fans is vital to the bottom line of their business. New viewers are nice, but nothing matters more than keeping current fans engaged. That’s how content grows, spreads, and in turn generates new fans.

How it works:

When content owners launch their video streaming service with Unreel, they are not only getting powerful OTT apps, they are also gaining access to the most powerful marketing tool around; email. No other form of distributing content allows the content owner to collect fan’s emails once they begin engaging with content.  By accruing an email list, an unprecedented direct line of communication is opened for the content owner. Now content creators, networks, or brands can promote themselves however they choose, directly to the exact audience that wants to be targeted; fans.

 

Email marketing is by far the most effective way to promote oneself

The instant new content debuts across your video streaming apps you can alert fans directly. Sending your coalition of faithful viewers to new content starts the viral snowball rolling, ensuring strong viewership numbers. Consistently emailing your fans allows you to both effectively strengthen your bond with them, as well as encourage sharing, to bring in new viewers.

                                            Who Doesn’t Love Getting Mail?

To learn how to  collect your fan’s emails, click here!

 

Don’t have an Unreel.me powered site yet?

 

Unreel provides creators, brands, and networks connected OTT apps across all platforms. Our patented streaming platform leverages social data to understand and engage viewers in new ways and deliver rich analytics to content owners. We are currently working with some of the largest networks in the world developing their OTT solutions.

Get Started Here.

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67 Billion reasons to go OTT

By 2021 video streaming apps will generate 67 billion dollars in revenue, how much of that will be yours?

 

Learn about what OTT is here!

If you have been on the fence about jumping into the OTT pool, get ready to leap in headfirst.

OTT is consistently touted as the future of video and this year it became the present. In 2016 the OTT market is on track to generate ~25 billion dollars, accounting for 5% of the global video industry. What is most noteworthy is this represents a consistent 20% annual growth for the OTT market compared to traditional Broadcast Television’s paltry 2% growth.^[1] Consumers are sending a message that cannot be ignored—they want to control watch what they want on the devices they want. Those clear demands can only be delivered by an OTT experience.

 

The opportunity:

 

A recent estimate from TechSci Research projects the OTT market to exceed 67 Billion dollars annually by 2021. This exponential increase in growth could balloon OTT’s share of the worldwide video industry to nearly 15%.^[2] Rapid as its growth may be, OTT is just on the cusp of its potential ascent to distribution dominance. At the moment OTT is limited by its potential reach. SmartTV’s penetration of the market is still very much in its infancy, with only 20% of US households equipped with a connected set. The percent of US homes with a SmartTV however is set to explode very quickly to 50% over the next 3 years.^[3]   In a very short amount of time, reaching a majority of viewers with apps on connected televisions will not only be possible, it will be preferable.

 

OTT offers advantages for each party involved that contribute to its impending domination.

 

Consumers:

It starts with consumers, who need to deliver the eyes to get the ball rolling for content owners and advertisers. Consumers are already demonstrating their distaste for traditional broadcast television, particularly the highly coveted millennial generation, who are leading the cord cutter movement. The demand for content on the new devices millennials want to engage on, Smartphones, Tablets and SmartTvs, is there and that will bring the content owners.

 

Content Owners:

 

-Networks and creators are yearning for the freedom and benefits that reaching their fans directly through OTT apps afford. The perks of owning the relationship with their fans and opportunities to further engage them cannot be overderstated. Direct marketing, powerful data, and recommendation engines all can be powered by the right kind of OTT apps.

Advertisers:

-For advertisers the unparalleled precision targeting possible on OTT apps means reaching their target market more effectively than on any other medium. This results in sky high CPM’s that stand to make networks and creators billions. If the consumers are there and advertisement friendly content is there, the marketers will do whatever it takes to make sure they are there too.

 

 

Now is the time to capitalize:

 

The chance to lead the OTT charge has not passed. Apple TV for instance was believed to have roughly 100,000 apps as of early 2016. In comparison, the Apple App store for IPhone has over 2,000,000 apps.^[4] The OTT waters are still blue for now, as it is early in the game. The mammoth trailblazers (Netflix, HBO, Hulu, Amazon) have been rocking the OTT world for several years, but it is not too late to join the pre-party. The door to get in on OTT at the ground floor is closing fast. There is still room however for networks and content creators to pounce on the early adopter movement and dominate the early world of OTT. Those who rule OTT early will most likely rule OTT late.

 

Ready to take the leap?

 

Unreel provides creators, brands, and networks connected OTT apps across all platforms. Our patented streaming platform leverages social data to understand and engage viewers in new ways and deliver rich analytics to content owners. We are currently working with some of the largest networks in the world developing their OTT apps.

Learn more about launching your OTT apps with Unreel.me here!

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