App Spotlight: KNEKT Television

In a society where the entertainment industry and its stars often focus on the material and extraneous, the video network KNEKT is digging deeper.  At the intersection of celebrity, charity, A-list events, and healthy living, KNEKT develops socially conscious content that matters. Driven by their motto, ‘Believe. Connect. Change the World,’ the LA based production company produces world class live and pre-recorded HD broadcasts from exclusive events, concerts, performances, charity galas, fundraisers and red carpet shows, as well as developing and producing film and TV shows with a core theme of conscious content and social good. A winner of the 2016 iMedia Agency Award “Campaign of the Year,” KNEKT is defining what it means to produce content that is as impactful as it is entertaining.

 

Introducing KNEKT Television apps:

KNEKT Television, the exclusive streaming service of KNEKT content, has launched across iOS, tvOS, Roku, and Android with the help of Unreel tech! Here is what to expect from KNEKT Television apps:

 

“KNEKT Television will take you behind the velvet ropes to experience world-class exclusive events, celebrities and social influencers. From concerts, performances, charity galas, fundraisers, red carpet interviews to health and wellness videos, sporting events, environment, animal rights and celebrity news, there is something that matters for you to watch on KNEKT Television. KNEKT Television will entertain, inspire and educate through content that matters with a focus on social good.”

 

Of course KNEKT Television’s website and apps feature the cutting edge UI/UX only Unreel powered apps offer. That includes moment based commenting, an instant GIF/MEME maker to GIF your favorite scenes, and social engagement from around the web. Couple that tech with an incredibly rich and diverse content library keen on delivering a positive message and KNEKT Television is an app you have to have!

 

  

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How to make more money from videos: Syndication

 

For content creators, cashing in on their videos is becoming increasingly difficult. Major companies and their ad dollars, predicted to be worth almost a billion dollars, are fleeing away from YouTube after recent blunders. The platform’s response has been to tighten the rules around what content can be monetized, further hurting YouTubers. There is less money to be had, and it is harder than ever to get past the gatekeeper. Even if you create a monetizable viral hit, it is nearly impossible to keep others from copying the video, and republishing it on Facebook or elsewhere, allowing them to take a significant cut of the revenue you could have generated. In today’s content world, making a business out of your videos means pursuing multiply revenue opportunities. Only mega-creators, who’ve signed lucrative exclusive deals with a specific platform, can rely on distributing their videos to one place. A major part of distributing content to multiple platforms and maximizing revenue for creators now includes syndicating content.

 

Syndicating your content is a simple process that allows your videos to work for you without additional effort. It is important to note the major advantage of syndicating videos is that it in no way affects your current content strategy. You continue along as you would, free to make and distribute content however you choose. Syndicating simply means that the videos you upload to YouTube and Facebook, will also synch with other properties (video streaming apps) who have been given permission to show your videos. When your videos are shown on these properties, ads are placed just as they would be on YouTube or Facebook. Of that ad revenue, you are given a majority cut.

 

Syndication libraries like Unreel’s push out videos to apps with millions of users. When you synch your videos to our content library, they have the opportunity to be seen by millions of new viewers. This means you receive ad revenue without having to do a thing and gain exposure to a massive audience interested in the genre your videos occupy. Those new viewers are often easily converted into fans of your brand, then seeking your content on other platforms.

 

How it works:

 

1. Go to Unreel.me and launch your own video streaming site for free. This can be a destination you market and drive fans to, or a private place, simply used to synch and upload your content. If having your own video streaming service (Think your own Netflix) is something you are interested in, Unreel can also build you video streaming apps for every device to reach your fans wherever they watch.

 

2. Upon creating your site, you will be invited to connect your YouTube and Facebook accounts. By doing so, every video you’ve ever published on those platforms will automatically be imported onto your new site and integrated into Unreel’s syndication library. Any videos you upload to YouTube or Facebook in the future will also automatically be synched.   You also have the option to upload videos directly to your Unreel.me powered site.

 

3. Contact us through the admin and express your interest in syndicating. By creating a site and synching your content you will automatically be added to our syndication marketplace, however by personally letting us know about your desire to syndicate, we can make an effort to push your content out to our partners and our own properties.

 

4. Keep doing what you do. Continue making the videos you enjoy to produce and posting them where you normally would. They will automatically be pulled into our system’s library and be eligible to syndicated to millions of users.

 

Learn more and start earning with syndicated content at Unreel.me!

 

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YouTube is Loosing Creator’s $750 Million Dollars!

In a very short amount of time advertising darling YouTube has taken a fall from grace. The veil has been lifted and companies advertising with the Google owned site have suddenly recognized one of the platform’s most significant shortcoming. Next to wholesome brand campaigns aimed at winning the hearts and minds of consumers is often indecent video content chock-full of violence, misogyny, racism and vulgarities. Unlike traditional marketing channels, where companies can review the content their ads will be coupled with, YouTube is the Wild West. An advertisement for Girl Scout cookies could easily end up as pre-roll for the latest hit Neo-Nazi music video. Or in a very real world example, advertisements from the UK government were appearing next to radicalized terrorist videos. YouTube’s current safeguards attempt to prevent mismatches and block content inappropriate for ads, but they are not always effective. Very public, recent mishaps have left a bad taste in Advertiser’s mouths, leading many blue chip names such as McDonald’s, Toyota, L’Oreal to pull back or completely shut down their YouTube ad spend.

 

In response YouTube is scrambling to beef up their advertising algorithms in an attempt to insure that videos violating their intense monetization criteria are properly flagged and demonetized.  Considering just how stringent the platform’s monetization rules are, it is impossible to make a truly foolproof system to prevent inappropriate content from delivering ads. Google’s most viable solution has been to approach a very intricate problem with a bazooka. They’ve begun to cast a wide net, flagging videos with any sort of questionable content and some without. An unfortunate consequence of this nuclear option is that millions of ad eligible videos are being wrongfully slapped with a demonetization sticker – an issue that is already being noticed and costing creators their livelihood.

 

What this means for creators:

 

The recent controversies surrounding YouTube ads have led to companies cutting their ad spend. The profit pie from which creators can take a slice has shrunk. The platform’s new algorithm is accidentally tagging an alarming number of videos as demonetized, making it harder than ever for YouTubers to even have a chance at crumbs. There is less to be made on ads and to make a bad situation worse; it is harder than ever to get a video approved to deliver ads. It has been predicted that the coinciding of these two phenomena will cost creators over $750 million dollars.^[1] This is surely a hit for YouTube but that sort of revenue loss will be overcome­ – one of the many perks of being owned by the world’s largest company. It is a different story for the 100,000’s of creators impacted, who are suffering an incredibly consequential loss. That sort of cut to ad spend means creators are going to lose money, possibly up to 10% of their already paltry cut. The money they need to pay the bills and put towards creating more content is drying up. This certainly isn’t the end of YouTube, but it is a reminder that relying solely on the platform for monetizing content is risky business.

 

Alternative revenue streams:

 

It is not your fault abhorrent videos on YouTube are going to cost you dollars. Take your content’s destiny into your own hands. As a creator you have options to self distribute your videos, no longer relying on a platform such as YouTube that take a significant portion of your revenue. By launching your own video streaming service (think your own Netflix or HULU) you can take your fan base and revenue to the next level. You can still enable ads that will start delivering automatically, however now you get to keep the vast majority of payout, instead of ceding YouTube’s huge cut. You also have the option to sell your content as a subscription service or with video on demand, once again allowing you to keep nearly all the profits. In addition to increased monetization opportunities, having your own video streaming service allows you take control of your fan base by collecting their emails, opening up marketing opportunities and the chance to nurture your relationship with them.

With Unreel.me you can instantly launch your own video streaming service for free and then roll out custom branded apps for every smart device. Unreel’s ad partnerships ensures when you enable ads, you will deliver ads with higher payouts than on any other platform; payouts you keep the lion’s share of. Monetize with SVOD, VOD, and merchandise as well. Using Unreel there is no commitment and you can continue your activities on YouTube and other platforms as you currently do. If you are looking for an additional way to profit from your content brand and continue to grow it, Unreel is the platform for you!

 

Click Here to Launch your video streaming service instantly!

 

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